The start of the advert makes the clip memorable because of its setting and because of the professional football players. The fact that theres music in the background while the children are playing makes it more exciting to watch. the advert is also memorable because of its short clips as that makes the audience excited. The adverts shows big footballing stars such as Ronaldo and by Nike including Cristiano Ronaldo in their advert makes others want to watch it. i believe the aim of the advert was to
make footballing fans believe that any one can become a professional player by purchasing there products. the target audience will be drawn to the advert because it shows that anyone can become who they want to become.
The advert aims at mainly teenagers because at the start of the advert there where teenagers playing football.however the advert also appeals to most sports fans as there was a variety of professional athletes that where included.
In the advert there is a variety of different colours from kits the players are wearing. however the main colour in the advert is a bright green from the football pitch the players are playing on.
The form of the Nike advert is an anti- realist advert as it tries to draw the viewer into watching the whole video.The advert is an anti-realist advert as it isn't a day to day behaviour because you dont see random teenagers changing into professional football players and changing the setting of the place they where in.
The video includes a style of humour to make the viewer enjoy the video this is shown when in the video when the teenage kid tried to change into a big footballing star (Iniesta) however he changed into a mail man.
The advert includes a variety of technical codes such as sound the music in the background makes the ad more intense. the music in the video gets louder and louder as the ad goes on, this causes viewers to be drawn to the clip. another use of style in the advert is editing, editing is used mostly in the advert. the first use of editing in the advert is shown when the kids change into professional football players.
The shot above shows cold colours, the blue colour from the shirt shows that the advert includes a clear cold colour.The advert has a variety of selling techniques to appeal to the target audience. on way is shown in the shot above, Nike have used celebrity endorsement to try to draw and to appeal to the audience. By including celebrity footballers helps Nike sell there product as others would think that they can become a pro footballer by wearing there products.by also including bid footballers in the advert this creates a memory for the product and for the public as they wont forget the advert.
The props in the video show what nike are advertising as all the kids at the start of the video are wearing an item of the product.I believe that the hidden message in this advert is that the if you don't buy any of Nike's product you wont be able to become a footballer or play with the likes of Ronaldo and other professional footballers.
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