Treatment for Radio advert

Client
The brand name of my advert will be Nike, the product and the entire advert will be about Nike's new football boot. The Nike company is a private/global company and the product will be available for everyone who is interested in the product.

Purpose of campaign
the purpose of my advert is to promote and sell a new product that is a nike football boot. the radio ad will include elements that will try and persuade the audience into buying the new product or buy an item from the brand (Nike).

Unique selling point
Nike, one of the most powerful brands in the world, has a very strong slogan. Even if you take away the logo and the brand name, people will still think of Nike, every time they see "Just Do It" people will immediately think of Nike. however, it does not really convey their USP explicitly. Professional athletes from around the world use Nike even today and thats what Nikes unique selling point is. when any customer buys a Nike item such as trainers, hats, clothes etc you are mainly buying items that are made for professional athletes which will attract a variety of customers willing buy Nike branded items.


Placement
The potential radio stations that I could broadcast my radio ad is talkSPORT and capital. Firstly I have chosen talkSPORT as I believe that it would be the most suitable radio ad to use as talkSport will attract my target audience which is people aged 10 to 20 however it is laos for football fans  at all ages and people who are mainly people interested in sports . i have also chosen Capital as it is well known in the UK which will increase the popularity of the brand and mainly the new product. in my opinion i believe that the advert should be used 10 times in a month in the morning time as many people would be listening to the radio.


Production roles
A broadcast assistant assesses information for research purposes, and ensures that it is accurate, keeping up to date contact lists and dealing promptly with correspondence and queries. they produce transcript, running orders and programme logs. the broadcast assistant looks after guests and programme contributors, answer and log calls for phone-ins or competitions, organise contracts and payments for contributors, performers or freelance staff, and obtain permission or licenses for recording or broadcasting on location. the skills you need to become a broadcast assistant is that you need to have a strong organisational skill be creative while thinking and solving problems and you need to have a good knowledge of subjects relevant to the radio genre. Commercial producers manage client briefings, generate and pitch ideas, write scripts or work with writers, cast actors and voiceovers, select music, organise and run recording sessions, and edit and produce finished commercials and other advertising material.The skills needed to become a commercial producer are the ability to generate original ideas, and to think creatively about how to communicate the, another skill you need will be the ability to work independently, but also as part of a team.Traffic managers run traffic teams, whose purpose is to accurately schedule commercial airtime and station promotions, and to produce data analysing the effectiveness of campaigns for the sales team and clients. Traffic managers work closely with colleagues in sales marketing, sponsorship, promotions, events, publicity and programming. they must ensure that their team offers an efficient service, handling bookings, communicating availability to the sales team. they are also responsible for ensuring that all broadcast material complies with the law, regulation and industry codes, that it meets the stations audio quality guidelines. the skills you need to become a traffic manager are good writing and presentational skills, a good understanding of the radio sales process and to be self-motivated and develop others talents. Actors interpret others words in order to bring a script to life, and to put flesh and blood on the characters they portray, they usually work across television, theatre, film and radio, each requiring some specific skills. the skills you need to become an actor are that you have to be highly adaptable, as they may portray many different characters over a short period of time.

Budget
For my advert there will be a variety of features that will cost money for example a voice actor will be paid however for my advert i will not be paying a voice actor as I am sourcing free sound effect. Another element that will cost money will be advertising costs this costs will be approximately worth £1,500 per week in a local market for repetition for the radio ad and for a larger regional station it will cost around £3,000. Creative costs will be another element that i will have to think about for my advert which would usually cost 200 to 300 pounds for a small adversing station. Another element will be Airtime costs, each station has a limited number of minutes a day to sell for advertising.

Script

Script 1

Brand/product name:

The brand will be Nike and the product name will be AL17s.

Name of advert:

Expect the unexpected

Tagline:

The advert tagline will be "expect the unexpected".

Timing:

My radio ad will be about 40 seconds long.

Regulation issues:

For my radio advert I will mainly need to focus on the misleading advertisement code as many people could interpret the radio ad in different ways, I will need to focus on the availability of the product and whether the product is available in all stores or some stores for customers to buy.

Style:

The style of the advert will be formal to attract the listeners; it will also be persuasive so the listeners will eventually buy the product.

Persuasive techniques

The radio advert will include a variety of persuasive techniques however the main persuasive technique that will be included in the advert is emotive language, the advert will create an emotional feeling for the listeners to intrigue and persuade them to buy the product.

Use of sound bed

The sound in the background of my radio advert will set the tone and the mood of the entire advert for the audience, it determines whether or not the advert will interests the listeners or not. For my radio ad there will be a variety of sounds, for example the sound of a crowd cheering a person on or a sound of a person opening a box or a person heavily breathing to make the radio advert more interesting and intriguing to the audience.

Script 1

MVO for script

SFX: person heavily breathing

When they doubt you (pause) DONT give up

SFX:Person heavily breathing 

When they start to hate (pause) DONT give up, when they tell you your not cable of being who you want to be (pause) DONT give up

SFX: soft motivational beat

They keep doubting you work harder and harder (pause) you DONT fall

If you have experienced a lot of set backs a lot of defeats keep pushing, keep grafting and you'll achieve your goal, because nothing is impossible (Pause) not only is it possible for you to have your dream (pause) but its necessary that you go for what is YOURS. 

SFX: crowd cheering 

Dream big win bigger, turn doubters into believers 

Shock the world (Pause) with the AL 17's 

Nike (pause) expect the unexpected  

Script 2

Brand/product name:

The brand will be Nike and the product name will be AL17s.

Name of advert:

Expect the unexpected

Tagline:

The advert tagline will be "Just Do It".

Timing:

My radio ad will be about 40 seconds long.

Style

The style of the 2^nd radio advert will be informal as its two teenage boys playing a game of football.

Regulation issues

The regulation issues that this radio advert needs to think about is both code 5 and code 3. As the ad will be informal the ad will need to be aware of offending children by including any foul and offensive language, the radio ad will also need to follow code 3 as the advert includes information about the boot, they will need to be aware of code 3 as the listeners might interpret the information in different and in a wrong way.

Use of sound bed

the radio advert will include a variety of sounds in the 2^nd script, it will include a sound of a crowd in shock, and a sound of a ball hitting the back of the net and an intense upbeat music will also be included to intrigue the advert.

SFX: upbeat music 

MVO: Hey what have you got there?

MVO: Oh hey (pause) it’s just the new Nike boots

MVO: Nike boots? What are they called?

MVO: They are the new AL 17's

MVO: Doubt they affect your game you'll still be awful

SFX: upbeat music 

MVO: We'll see about that

SFX: sound of ball hitting the net and crowd in shock 

MVO: Hows he done that

MVO: Wow never seen you do that before

MVO: Its the new boots there a miracle they adjust the temperature based on your body heat while playing and records every pass you make.

MVO: Impressive might have to buy them.

SFX: crowd cheering  

Nike (pause) Expect the unexpected

Final Script

Final Script

Script 1

Brand/product name:

The brand will be Nike and the product name will be AL17s.

Name of advert:

Expect the unexpected

Tagline:

The advert tagline will be "expect the unexpected".

Timing:

My radio ad will be about 40 seconds long.

Regulation issues:

For my radio advert I will mainly need to focus on the misleading advertisement code as many people could interpret the radio ad in different ways, I will need to focus on the availability of the product and whether the product is available in all stores or some stores for customers to buy.

Style:

The style of the advert will be formal to attract the listeners; it will also be persuasive so the listeners will eventually buy the product.

Persuasive techniques

The radio advert will include a variety of persuasive techniques however the main persuasive technique that will be included in the advert is emotive language, the advert will create an emotional feeling for the listeners to intrigue and persuade them to buy the product.

Use of sound bed

The sound in the background of my radio advert will set the tone and the mood of the entire advert for the audience, it determines whether or not the advert will interests the listeners or not. For my radio ad there will be a variety of sounds, for example the sound of a crowd cheering a person on or a sound of a person opening a box or a person heavily breathing to make the radio advert more interesting and intriguing to the audience.

Script 1

MVO for script

SFX: person heavily breathing

When they doubt you (pause) DONT give up

SFX:Person heavily breathing 

When they start to hate (pause) DONT give up, when they tell you your not cable of being who you want to be (pause) DONT give up

SFX: soft motivational beat

They keep doubting you work harder and harder (pause) you DONT fall

If you have experienced a lot of set backs a lot of defeats keep pushing, keep grafting and you'll achieve your goal, because nothing is impossible (Pause) not only is it possible for you to have your dream (pause) but its necessary that you go for what is YOURS. 

SFX: crowd cheering 

Dream big win bigger, turn doubters into believers 

Shock the world (Pause) with the AL 17's 

Nike (pause) expect the unexpected  

radio advert evaluation

Evaluation
In conclusion i believe that my advert meets all the goals and requirements that I have set for, the radio advert was  meant to inspire and motivate people to not give up and keep working harder and harder. The advert was also meant to persuade the listeners to buy the new product which is also mentioned in the advert at the end so the audience can remember what it is about. Not only did the advert include a variety of sound effects to make it more interesting, it also included a different slogan to the original one that Nike uses on a regular bases, the slogan was changed as I believed that it would have attracted and made the radio ad more interesting to the other viewers, the slogan also fit the entire advert as the advert is trying to say that you will "shock the world" with the new product and the slogan at the end was "Expect the unexpected" which is suggesting that if you buy the new boots the whole world will be surprised by the footballing ability you have gained.

The advert starts with a two sound effects overlapping each other, the sounds where players playing football and a man breathing heavily, this would have attracted many listeners as they would have been curious of what the advert is about, as the radio advert goes on a sound of a heart beat starts, to give the audience an idea of how what the advert is about. As the heavy breathing stops motivational music starts and so does the male voiceover, throughout the advert the motivational beat in the background goes higher and lower to make the advert more motivational and emotional. As the advert is coming to and end numerous amount of sound effects where used, the first sound that was used at the end of the advert was a ball being kicked I included the specific sound as it makes the audience imagine and feel as if they are on a football pitch wearing the new Nike product, another sound effects that I used where a ball hitting the back of the net, a referee blowing the whistle and the crowd cheering, this is all meant to suggest that you will be impeccable at football when you wear the new boots Nike have made. At the start of the advert a use of heart beat sound effect was included, the sound was used for the entire advert and as the advert carries on the heart beat gets faster and faster and on some occasions it went lower and lower.

When I asked a colleague for feedback he replied and said  that the advert was motivational and that the sound effects that where included in the advert made him feel as if he was at a football pitch wearing the boots, he also said that the advert was creative and inspirational to him and will probably be inspirational to the many people who will eventually listen to it. He also said including a motivational beat in the background was key to the advert as it will inspire and motivate many people who decide to give up and wont work hard for what they want. He also said that the male voiceover was convincing,inspirational and persuasive to the audience.

The advert did not match my original intensions as the original script only included two sound effects and did not include the motivational beat that I eventually used to make the advert, the changes where made as I believe that the original advert was not convincing and persuasive to the audience and did not have many sound effects to make the listener feel as if he was in a footballing environment.

Although I believe the advert was good and persuasive I also still believe that the advert could have included a male and a female voiceover to make the advert more interesting and increase the range of the target audience from mainly male to male and female, I also think i could've improved the use of sound bed to make the advert more intriguing and interesting.

Overall I believe that the advert did meat the criteria and goal I was hoping for which is to inspire and motivate the listeners and to make them buy the new football boots, I was also satisfied by the sound effects that where used as it sets the tone for the advert and also fits with the main story of the script.

Assignment 26.2

The Karate Kid

Introduction

This assignment will include how the production context between two films from different decades differ and compare from one another. A production context is the social and economical aspects around a film. The two films that I have chosen is "The Karate Kid"(1984) and "The Karate Kid"(2010) remake. The original Karate Kid was made in 1984, the film included a variety of production houses: Columbia Pictures corporations, Delphi II Productions and Jerry Weintraub Productions, similar to the remake the film included similar production houses however included more than the original, the production houses for the remake were Columbia Pictures, Overbrook Entertainment, China Film Group, Emperor Film Production and Jerry Weintraub Productions. The director for the 2010 film was Harald Zwart and the director for the original karate kid was John G. Avildsen. Although the both the original and the remake may not have many differences and may have a similar storyline the films however do include some noticeable differences. The main difference of the both films is the setting which is probably the most noticeable difference, the original Karate Kid was set in California America where as the 2010 remake version was set in China which sets a beautiful photo opportunities of the Chinese culture. Another difference in both films is that the main character in the original film was white as where the bullies he was up against, and in the 2010 remake version of the karate kid the main character an African American fighting off Chinese bullies.

Synopsis

The main plot of the original Karate Kid is Daniel (the main character) and his mother Lucille Larusso move from New Jersey to California. She (the mother) has a wonderful and exciting new job, however Daniel quickly discovers that a dark haired Italian boy with a Jersey accent doesn't fit into the blond surfer crowd. Daniel (Ralph Macchio) however manages to talk his way out of some fights, however he was finally cornered by a group of unpleasant people who belong to the same Karate school. As Daniel is passing out from the beating he sees Miyagi an elderly gardener who leaps into the fray and saves him from outfighting the group of bullies. Miyagi and Daniel soon find out the real motivator behind the boys' violent attitude in the form of their Karate teacher. Miyagi eventually promises Daniel to become his Karate teacher and teach him how to protect himself.

The remake of the Karate Kid is somewhat similar to the original however does include some differences. After his (Dre Parker) mother (Henson) accepts a job in China, teenager Dre Parker is forced to move to the new country, 12-year-old Dre Parker finds that he is a stranger in a strange land. Though he knows a little karate, his fighting skills are no match for Cheng the school bully. Dre however finds a friend in Mr. Han who is a maintenance man who also is a martial-arts master. Mr. Han teaches Dre all about Kung Fu in the hope that he will be able to face down the school bully and perhaps win the heart of a pretty classmate name Mei Ying.

Original Compared to New Film

Both the original karate kid and the remake have both different budgets assigned, the assigned budget for the 1984 action/drama film was an estimated 8 million however the film did eventually gross an overall revenue of 90 million and 800 thousand dollars different to the 2010 remake the assigned budget of the film was 40 million dollars and the estimated gross was 176 million ($176,591,618). As you can see the original film had little money to work with however made a staggering 82 million and 8 hundred thousand profit from the original, however the remake did make much more money with an extraordinary 136 million dollars (136,591,618). There are many reasons why the remake of the karate kid as a better box office success are the main reason would most likely be because of the different cultural variety and cultural background, for example the main character is African American fighting off Chinese bullies this would have attracted a variety of viewers to pay and watch the remake of the film, different to the original film, in the 1984 film most of the actors included where mainly white as the main character (Daniel Larusso) was a white American fighting of many white Americans this would have given the film a disadvantage as other people would have liked to see a variety of different culture. As you can see from the shot below in the original film the main character is fighting a white American and in the remake the African American main character is fighting a Chinese fighter. On the left is the remake of the karate kid and the right is the original film.

 

 

Despite the fact that the remake made a bigger profit the original karate kid was a tremendous success as it made a big profit from the film. Another extensive reason for the success of both the remake and the original films is because of the actors included in the film, the film is an action/drama and both films include the biggest action stars in the acting industry, both films included recognised actors for example the original film included (Ralph Macchio and Johnny Lawrence) both actors where big in the 1980s and 1990s with both of the actors filming for big action films of the like of the karate kid 2 and Shootfighters. Although Ralph Macchio was involved in many action films he however won various number of awards for different genre films for example in 2002 the actor conveniently won an award for a film he directed called "Love Thy Brother". The remake included the likes of Jackie Chan and Jaden Smith. Jackie Chan who is known by many and has been in the public eye for many years with him being in many action films for example in 1998 he was the main character for "Who Am I?" and in 2012 he was included in an action film called "CZ12". Jackie Chan was awarded many honours in his acting career he was rewarded a total of 15 awards as an actor, the actor won an award for the remake of the karate kid he was rewarded a kid’s choice award in 2011 for "favourite butt kicker”.

The director for the original karate kid was John Guilbert Avildsen, he was an American film director who won the Academy Award for best director in 1977 for Rocky, he was nominated for a BAFTA award for best direction in 1978 and was nominated for an academy award for best documentary short subject in 1983,John Guilbert Avildsen was a successful film director in the 1970s to the 1990s, other than the karate kid he directed on of the biggest film in the industry (Rocky), this would have attracted many people to watch the Karate Kid knowing that he (John Guilbert Avildsen) was involved and included in making the film a success, John Guilbert Avildsen directed 26 films in his entire filming career making him one of the best at directing movies and made him a big favourite to the public and the fans of the film he has directed many of his films where an action/drama so is the karate kid this will influence the film as he was quite experience in action films. The director for the 2010 remake of the karate kid was Harald Zwart. Harald Zwart is a Dutch-Norwegian film director who not only directed the remake of the karate kid he also directed the Pink Panther 2 which was a huge success and like by many viewers. There are a variety of production houses that are included in both films; the production houses that are included in the original film are Columbia Pictures corporations, Delphi II Productions and Jerry Weintraub Productions. Columbia Pictures corporations is an American film studio, production company and film distributor that is a member of the Sony Entertainment; it was founded in 10th January 1924. Although the remake included more production houses however they were similar Columbia Pictures, Overbrook Entertainment, China Film Group, Emperor Film Production and Jerry Weintraub Productions. Overbrook Entertainment is an American entertainment company based in Culver city, California, United States; it was founded in 1997 in Beverly Hills. China Film Group was also included in the remake it is he largest and most influential state-owned film enterprise in the people’s Republic of China, it was founded in February 1999. Emperor Film Production is a film production and distributor, part of the Emperor Group. The production was founded in the Hong Kong. As the original film was made years before the remake with Jaden Smith and Jackie Chan there are noticeable differences in music and technology. In the original karate kid film, the music was provided by Bill Conti and featured songs were performed by a variety number of famous artists in the 1980s and one of the biggest and most listened to song was included in the film (You’re the best) however the Joe Espositos well known song was initially made for RockyIII however was then replaced with Survivors "Eye of the Tiger". In the 2010 film remake the lead actor, Jaden Smith has a hand in the musical aspect of the film. Jaden Smiths song was included in the film (never say never). Kids of this generation will most likely enjoy the new karate kid as they have not experienced the original film and when it was released to the world and mainly kids of this generation will most likely enjoy the music that is included in the remake rather than the original. The technology in the remake and the original are both completely different as the original was initially released on the 31st of August 1984 and as we know technology has only become exceptionally better as the years went on. In the remake karate kid at the end of every fight there is a big TV screen to show the scores and the rankings of the fighters this is different to the original, in the original film at the end of every fight the scores are shown in written cardboards, this is most likely because in the 1980s they probably weren't any big screen televisions, not only did they have a big screen television to show the score they also had one to show the fight replays which is not featured in the original film. As you can see below, the image on the left is the original and the image on the right is the remake.

 

Another major improvement for technology in the remake is shown an hour and 29 minutes into the film when Dre Parker (Jaden Smith) and Meiying (Wenwen Han) walked into an arcade and started dancing on the game as it was giving them instructions in whether to go left or right, this is different to the original film as in the 1980s there were no advanced technology as we know now in the 2000s. As the years gone by technology only became increasingly better and developed, many products that were initially made in the 1980s have become better and better. The production of the remake was quite big as the production budget was an estimated 40 million the film also included a variety of Production Company and also included one of the biggest production company (China Film Group) different to the original the production budget of the film was 8 million.

There are a variety of factors that affect the relationship between the film and their production context, one factor is the financial determinants, as both films included a large amount of money starting off both films did not have any trouble with finance and eventually did make an extremely big profit. Another factor that affected the relationship between the film and the production context where the funding bodies. The funding body of a film is an organisation that provides funds for a particular purpose. In the original movie in 1984 the film was funded by the production companies as not many people knew much about the karate kid similar to the remake in 2010 the film was funded by its production companies however as there were more production companies included in the film the remake had more money to work with so he film can improve and show its improvement form the original karate kid. The remake of the karate kid took place in Beijing, China and filming began around July 2009 and ended on October 16, 2009. The production companies that are included in the film are Chinese, Hong Kong and American companies, as the film is being made in China there will be some restrictions, for example Chinas film industry represents one of the countries most lucrative sub-sectors in its entertainment industry. In 2011 foreign investors are prohibited from investing in film distribution companies and theatre line companies. There are two types of annual quotas regulating imports films into China, one is a revenue-sharing quota and the second is a flat-free quota. A revenue sharing film remits a set percentage of its revenue from the Chinese box office to the foreign production studio. A flat-free quota is a Chinese distributor (i.e. China Film Group) pays up-front a lump sum figure for a film and does not remit any box office receipts to the producing studio. The original film took place in Los Angeles primarily location in the San Fernando Valley. All three-production companies (Jerry Weintraub Productions, Columbia Pictures Corporation and Delphi II Productions) are all American companies. As the film took place in America the film would of had some filming restrictions, as the production companies were all American companies there weren't any filming restrictions while making the karate kid.

The original karate kid initially took place in the United States, film tax incentives are tax benefits offered on a state-by-state basis throughout the United States to encourage in-state film production these incentives came about in the 1990s in response to the flight of movie productions to other countries. As the remake of the karate kid was filmed in China, the Chinese government has implemented a series of tax incentives that specifically seek to promote the domestic film industry. Corporate income tax for film enterprises recognised as high-tech enterprises shall be levied at a reduced rate of 15 percent. The editing of the remake flowed smoothly, captured good action and character reactions and put together a very coherent story. Although both films had a big budget there weren't much special effects that were included in the original karate kid, the film didn't rely on any special visual effects however the movie still made a hefty profit. Similar to the original the remake also didn't include any special effects or green screening the director (Zwart) of the 2010 karate kid said "we decided on this movie also- no green screening, no effects, nothing. We want to go there and be on those locations, and it does give the movie a different breath" he continued and said "there are limitations, I think in what you can achieve on green screen and the suspension of disbelief is always limited when people smell that they've been manipulated".

The sounds and music in both films are quite different which is mainly because of the years the film where made, in the 1980s music was mainly Hip Hop/rock different to the music in the 21st century, in the 21st century the music is mainly rap and R&B.  This is shown in the original movie when Daniel Larusso and Ali (his lover) go on a date, the scene includes a 80s rock song called "feel the night”. However, in the 2010 remake of the karate kid, during the date scene at the Chinese festival, the sound in the background is quite soft and the scene starts off with a flute, it then introduces some strings as she (Meiying) explains the act to Jaden Smith. Throughout both films the sounds vary in the remake there are a variety of sounds and one sound that was included was when Mr. Han is smashing his car as he was frustrated and sad. The remake was firstly shown to the public in the cinema for the audience to watch it and eventually became available to the public via DVD, similar to the 1980 film starring Ralph Macchio was also shown to the public via cinema however was then available for the audience to watch it on DVD and is now one of the biggest DVD seller, to buy the original film it will cost the audience around 3 pounds and 40 pence and to buy the 2010 remake it will cost the audience 2 pounds and 90 pence. As both films where filmed in completely different times it is understandable that the trend was different in the 20th century than in the 21st century when the remake was made. The two most famous and popular genres that were a fan favourite was science fiction and action which is one main reason why the karate kid was such a big hit to the audience, in the 21st century the most beloved genre was similar to the 20th century with action however comedy has improved throughout the years and is one of the most favoured by the public. Both action/drama films included a variety of product placement, in the 2010 remake the film includes a variety of product placement, this would be one main reason why the film was such a success in the box office and why it attracted many different people, the product placement that are included in the films are well known by many people around the world. The first product placement that is included in the film is shown 9 minutes into the film when Jaden Smith turns on the TV, the television was a produced Sony, another use of product placement in the film is shown 33 minutes into the film when Jaden Smith is crossing the road, the scene shows a variety of Volkswagens in the background, the images shown below are some product placements that are shown in the film. As you can see from the bottom image the kid is also wearing Adidas shoes, which would attract people to watch the film and increase the films popularity.

The products that where included in the original films where Nike, Adidas, and similar to the remake a Volkswagen car is shown to the audience. The actors in the original karate kid are somewhat similar to the actors in the remake as most of them are known for playing action/drama films, in the original film the protagonist (Ralph Macchio) is known for many other action and drama films in his acting career, for example in 2003 Ralph Macchio starred in an action movie named "a good night to do", although Ralph Macchio is the main character in the film other actors such as William Zabka (the villain in the karate kid) has also been involved in several other action/drama films such as "Shootfighters" the film was released in 1993, he was also included in another action film in 2002 called "Hypersonic". Both actors (Ralph Macchio and William Zabka) were nominated for numerous awards such as an academy award for best short film and best actor in 1986, however although the original film includes some big action film stars many might say the biggest actor is Mr. Han played by Jackie Chan in the remake of the iconic film, the actor has been involved with a numerous amounts of films and most of them being action films including the remake of the karate kid, for example he starred in an action film in 1998 called "Rush Hour" which eventually continued to make another two extra films, as he was loved by many  of the fans, although Jackie Chan might be involved in many action films his co-star and the main character of the remake Jaden Smith has only been in one other action film, nonetheless he would have brought a different aspect to the film, for example as he is well known and liked by many he would have attracted a large amount of fans to watch the film. As the film has a similar storyline many would have followed and watched the remake as they would have been curious and excited to see what was next for the new wonder kid, despite the change in characters and tweaking of the storyline many people where interested in seeing the trailer of the new film, the remake had fifteen million and three hundred views with the original only making four hundred thousand views.

Conclusion

In conclusion both films made a massive profit which is the main goal in most films, although the actors and the characters are different the remake still was a big hit and was favoured by many fans, both films included big star actors with the original karate kid having Ralph Macchio star in it and making William Zabka the villain and the remake including arguably the best actor of all time (Jacki Chan and making the main character Jaden Smith. As we all know many people cherished the original karate kid with 82 percent of the critics enjoying watching it and getting an average score of 6.9 out of 10 however some critics didn’t find the remake a success with only 67 percent of the people enjoying the film. Overall I found both films interesting and exciting, however I believe that the original film is better than the remake as it includes more drama and keeps the audience on its toes making them wonder what will happen next nonetheless the remake does also have some great scenes such as when the actors visited the iconic great wall of China and including the snake in the film, which would of surprised many like myself however I would have included more dramatic scenes and more intense music for the remake in 2010.  

Bibliography

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• Justin Ervin. (2015). Original Vs. Remake. Available: Original Vs. Remake Website title: prezi.com URL: https://prezi.com/8vxn66jscdn_/original-vs-remake/. Last accessed 16th March 2017.
• Amazon. (2010). The karate kid. Available: https://www.amazon.co.uk/Karate-Kid-DVD-Ralph-Macchio/dp/B000NJLQ88. Last accessed 17th March 2017
• Rotten tomatoes. (2010). The karate kid. Available: https://www.rottentomatoes.com/m/karate_kid_2010. Last accessed 21 March 2017.
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