The music video is part of the marketing strategy a promotional tool.
Controversy is a tool that helps promote and sell the artist and the album
Controversy is a disagreement in public
Examples of controversy in a music video are representation of woman, race, gender, violence etc.
Artist make banned music video to advertise the song.
more promotion = profit for artist and record company
Artist use controversy to give a message to the public
Controversial Videos : Madonna- Feels like for a girl:
The artist Madonna is trying to send out a message in her music video and the message would be that she is saying that women have power and should be treated with respect by men. the video causes controversy as she (Madonna) uses violence to other men this also has a message which is that woman are more powerful than men in a variety of ways. at the start of the video the artist shows us a violent hand gesture as she pretends to have a gun and threatens to shoot at people however as the video keeps going she actually uses violence by using a taser to steal a mans money. this also s trying to say that women are smarter than men. Half way through the video the artist is trying to put out another message to the public and especially to female, the message is that females are braver than men this is shown when the artist purposefully crashes into the polices officers car and then she looks straight at him, Madonna is also trying to say that women shouldn't be afraid. The song is trying to say that men would "like" to know what its like being a girl. the video causes controversy as it includes violence and gender. Madonna is trying to say that no women should be treated in a bad way my men and that no women need a man in their lives. The music video has a variety of hidden messages however the main hidden message is that women and men are not completely different in the way they act. The music video and Madonna are trying to show to the public how women are treated and how it "feels" like to be a female. Although the video shows the violent and unlikeable side of the artist it also shows a side that is caring as she takes care of the old lady next to her in the car. As you can see on the bottom shot that the artist is helping the lady with her glasses.
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