Lyric interpretation: https://www.youtube.com/watch?v=19sAewJH22I
In a music video the main thing is the lyrics. So when listening to the lyrics you begin to interpret what the musician is saying. this will make the audience interpret the lyrics of the song in their own specific way. An example of lyric interpretation is the Beatles "I am the walrus" the song is filled with strange lyrics and therefore the audience will have to interpret the lyrics in their own way.
Extending or consolidating songs meaning: https://www.youtube.com/watch?v=uelHwf8o7_U
Many editors create music videos to catch the audiences attention, the editors have to create scenes in the music video that match along the with the lyrics to show a story and to give detail about what is happening. An example of this is Rihanna's and Eminem's song "love the way you lie", the video does link to the song as it shows a story of a couple being upset with each other and having many problems with one another. In the song the lyrics the singer says "just gonna stand there and watch me burn" and in the background of the music video a burning house is shown behind the artist. This will make the music video easier for the audience to understand what the story is about.
Focus on performer: https://www.youtube.com/watch?v=ru-LgSvOCrE
This is when the music video completely focuses on the artist and nothing else, this will make the viewers see how the singer interprets his own song and this will also promote him as a singer as the video is only focused on him. An example of this is Macklemore's "other side" as it tells us about the artists life story and only focuses on him.
Lighting for mood: https://www.youtube.com/watch?v=tlnMVb2XVVk
This is when the music video includes bright or light colours or even dark and warm colours to set the tone of video and to make the video more and more exciting for the viewers. Different music genre would include different music for example and upbeat music video would use flashing lights and even coloured light. Lighting helps to emphasis the artist and ensure that they are the centre of attention this will make the viewer more exited due to the variety of colours in music videos.For example the music video "champion" has a warm to set the tone of the video and the song. This will make the audience more interested in the song as they will have an insight in ho the song will be like.
Allusion: https://www.youtube.com/watch?v=uuNTO31FlY8
An allusion music video gives reference of another thing sometimes directly and sometimes indirectly, it depends on how the audience see the video, how they make connection between the video and other similar things they have seen before.
Task 2 (B)
Chroma key: https://www.youtube.com/watch?v=D9cQOcAC_K8
An example of a music video that uses special effect is Eddie Murphy FT Michael Jackson- Whatzupwitu
Multi-image: https://www.youtube.com/watch?v=Xt22KvnRSL4
An example of a multi-image music video is Kid Cudi- Make her stay
Cutting to a beat https://www.youtube.com/watch?v=eebfMFzJHNs
A music video that cuts to the beat is Green day-warning
An artist miming and lip syncing to playback track https://www.youtube.com/watch?v=DmeUuoxyt_E
An example of music video that includes a lip syncing scenes is Nickelback-Rockstar
Animation https://www.youtube.com/watch?v=3x2ABSAMVno
A music video that uses animation is David Guetta- Shot me down FT Styler Grey
Reference to or includes another artist https://www.youtube.com/watch?v=mk48xRzuNvA
A music video that includes two artist in the song is The Script-Hall of fame FT will.i.am
Task 2(c)
Illustrative: https://www.youtube.com/watch?v=JuM7hObGjWI
An illustrative music video is one which will use the literal lyrics as a basis for the visuals.The visuals and the lyrics will have a strong bond. The music video presents the lyrics as it is understanding and interesting to the audience. An example of an illustrative music video is Will.i.am- its my birthday.
Interpretive: https://www.youtube.com/watch?v=34Na4j8AVgA
An interpretive music video is one left to the audience imagination and are left to imagine what the video has to do with the song. An interpretive music video can be seen by the audience in a variety of ways. The idea of an interpretive music video is so the audience can decide what the story means to them. An example of an interpretive must video is The Weeknd- Starboy
Surrealist: https://www.youtube.com/watch?v=79fzeNUqQbQ
A surrealist music video contains artificial, unreal or superstitious content. A surrealist music video is a video hat isn't a day to day behaviour that you see, this is done to mainly attract the viewer and to highlight the message of the song. An example of a surrealist music video is Madonna- Like a prayer
Pastiche and homage: https://www.youtube.com/watch?v=4PkcfQtibmU
This is when the artist copies an idea that has already happened before. This is also where one media text references another in an affectionate way. An example of this is Foo Fighters- Walk
As-live: https://www.youtube.com/watch?v=gG_dA32oH44
This is when the music video includes live footage of the band or the artist performing. An example is Jay- Z and Kanye West- Ni**as in Paris.
Parody: https://www.youtube.com/watch?v=YVkUvmDQ3HY
Parody is a mockery of a specific known person it involves changing or copying existing musical ideas and lyrics, the intention of a music parody is humour. An example of a parody is Eminem- Without Me
Animation: https://www.youtube.com/watch?v=bpOSxM0rNPM
As a medium music videos will often use animations to intrigue and make the video more interesting for the viewers.An example of a music video that includes animation is Arctic Monkey- Do I wanna know.
