Contractual: A contractual brief is a legal document which is created between an employee and a client. It outlines the duties that will be required by the company, and how the company organises their own work e.g. the prices they agree on, as well as the payment terms.
Formal Brief: A formal brief is a document that includes detailed information about what the client wants the company to achieve. It usually is a straightforward document, which refrains from including any unwanted information.
Informal Brief: An informal brief is less professional than a traditional brief, where it outlines the project verbally, as the particular type of brief does not require any means of a written document. An advantage of an informal brief is that there us no real guideline to the brief, it is very free.
Commission: A commission brief is where a large corporation such as the Sun, employ an independent company to create their product/project for them. It is notable that this type of brief is negotiated between two media companies.
Tender: A client will produce an advertisement stating that they require a media product to be created. A potential employer, such as a production company, initiates a brief, a budget, as well as a proposal which is then pitched to the client in order to secure their chances of obtaining the work that was previously advertised by the employer.
Cooperative Brief: This is where two or several production companies are employed to operate upon a set brief. The project has to be completed before a certain deadline, otherwise the client will be extremely dissatisfied.
Competition: A brief which is created in order to be accessible to all of the production companies which are participating in creating a project/product. It is noticeable that each corporation completes their own brief. An advantage may be that because of the heavy competition, the employer will strive to oitch themselves to the client in the most reasonable and professional way.
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